4.1 million viewers chose to time-shift the show by watching a recording of the show either later that day or in the following week. The figure easily beat the previous record holder, the 2010 Christmas day episode of Come Fly With Me (3.29 million).
Dalia Gereis, commercial director at Kantar Media Audiences, said:
“With the continued growth of hard drive recording devices like Sky+, it’s no surprise that all the episodes of these top 10 recorded shows come from the last three years. Increasingly viewers are using their own ‘time travel’ abilities to watch TV shows when they want them – this particularly applies to dramas and ‘must see’ reality shows. Given that these figures do not include data from online catch-up services like BBC iPlayer and ITVplayer, it is clear that judging a show’s performance just by looking at it’s overnight viewing figures is unlikely to give the full picture.”