STARZ INTRODUCES NEW TECHNOLOGY TO ENHANCE THE MIPCOM EXPERIENCE
Microsoft Tag Embedded in MIPCOM Ads and Other Media Deliver
An Enhanced Viewing Experience for 'Spartacus' Buyers
Cannes, France - October 4, 2010 - With the pace of innovation and the appetite for more options on the rise in the media business, Starz Media, LLC continues to be a technology leader, introducing print media enhanced with Microsoft Tags that give users exclusive access to never-before-seen clips and information relating to the upcoming Starz Originals prequel series, "Spartacus: Gods of the Arena," Starz Media EVP Worldwide Distribution Gene George announced today. Starz Media will be utilizing the technology throughout MIPCOM. Click here to download press release
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